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Guide Price£75,000

Norcroft China, 6 Keele Street, Tunstall, Stoke-On-Trent, Staffordshire ST6

Key Features

  • Substantial Former Pottery Works
  • Redevelopment Opportunity
  • Warehouse Space & Offices
  • Live Stream Traditional Auction

Description

You Need to Register to bid

Viewings listed below are pre booked, there is no need to book prior to attending
Viewings: 24th Aug, 3rd & 10th September 11:20am - 11:50am

Redevelopment Opportunity

Live stream auction on 16TH SEPTEMBER 2026 6:30PM START. Bidding will be available by either online bidding, telephone or proxy, If you wish to bid, please register on line via the Auction Hammer website using the Register to Bid tab.

A substantial former industrial pottery works occupying a prominent street position with excellent access to the City Centre Ring Road (Potteries Way). The property presents a versatile owner-occupier or redevelopment opportunity, comprising extensive lower ground floor warehouse space, first-floor offices, and basement cellarage

Situated on Keele Street in Tunstall, just off Furlong Road and the Scotia Road corridor (A50). The site benefits from fast access to the A500 D-Road, providing direct regional routes
across the Potteries and straightforward heavy-goods access to M6 Junction 15(South) and Junction 16(North). Longport Railway Station is located 1.3 miles to the south-west.

W.C.
Small Yard area
TOTAL NIA 3164sq. ft. | 294sq. m.
Planning We recommend that all interested parties make their own enquiries to the
local authority in order to satisfy themselves that their proposed use is
authorised
Assessment Enquiries to the Valuation Office confirms that the property is assessed for
business rates as follows: £8,600
Legal Costs Each party to bear their own legal costs.
Services All main services are available but subject to any reconnection where
necessary. -not tested
VAT VAT may be applicable at the prevailing rate
Note PROSPECTIVE BUYERS PLEASE NOTE We draw your attention to the Special Conditions of Sale within the Legal Pack, referring to other charges in addition to the purchase price which may become payable. Such costs may include Search Fees, reimbursement of Sellers costs and Legal Fees, and Transfer Fees amongst others.

Tenure: Freehold

EPC Rating: G

Terms:
Guide Prices & Reserves
Guides are provided as an indication of each seller’s minimum expectation. They are not necessarily figures which a property will sell for and may change at any time prior to the auction. Each property will be offered subject to a Reserve (a figure below which the Auctioneer cannot sell the property during the auction) which we expect will be set within the Guide Range or no more than 10% above a single figure Guide.

Additional Fees
Please be aware there may be additional fees payable on top of the final sale price. These include and are not limited to administration charges and buyer’s premium fees payable on exchange, and disbursements payable on completion. Please ensure you check the property information page for a list of any relevant additional fees as well as reading the legal pack for any disbursements.

Plans, Maps and Photographs
The plans, floorplans, maps, photograph’s and video tours published on our website and in the catalogue are to aid identification of the property only. The plans are not to scale and should not be relied upon.

Consumer Protection Regulations 2008
Auction Hammer Midlands Property Auctions endeavour to make our sales details clear, accurate and reliable in line with the Consumer Protection from Unfair Trading Regulations 2008 but they should not be relied on as statements or representations of fact, and they do not constitute any part of an offer or contract. All references to planning, tenants, boundaries, potential development, tenure etc is to be superseded by the information contained in the legal pack. It should not be assumed that this property has all the necessary Planning, Building Regulation, or other consents. Any services, appliances and heating system(s) listed have not been checked or tested. Please note that in some instances the photographs may have been taken using a wide-angle lens. The seller does not make any representation or give any warranty in relation to the property, and we have no authority to do so on behalf of the seller.

Anti Money Laundering Regulations
Intending buyers will be asked to produce identification documentation either as part of the bidder registration process of if they make an acceptable pre-auction offer, we would ask for your co-operation in order that there will be no delay in agreeing the sale.

Administration Fee: £1440 inc VAT payable on exchange of contracts.

Buyer's Premium Fee: £1140 inc VAT payable on exchange of contracts.

Disbursements: Please see the legal pack for any disbursements listed that may become payable by the purchaser on completion.

Map Location

Property details

Tenure
Freehold
Council Tax Band
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Date Posted
2026-09-17

Utilities & Restrictions

Utilities

Electricity
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Water
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Heating
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Broadband
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Sewerage
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Rights & Restrictions

Public Rights of Way
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Private Rights of Way
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Listed Property
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Restrictions
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Listed status, conservation areas and planning constraints for this location are in the full report.

Property Features

Accessibility
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Parking
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Garden
Garden

Beyond the particulars: planning activity, flood history, heritage and ground risks, checked for this exact spot.

Connectivity

Broadband

Fastest speed available at this postcode

10 Gbps

Gigabit full fibre · available to 83% of premises

Suitable for

  • 4K streaming on every screen
  • Full-time home working
  • Online gaming & big downloads

Mobile signal

CallsDataEE Good GoodO2 Good GoodThree Good GoodVodafone Good Good

Outdoor predictions; indoor signal depends on building materials.

Ofcom Connected Nations postcode-level predictions. Speeds and signal are modelled, not measured, and vary between addresses and providers.

Signal is the easy part. Planning activity, flood history and protected designations here are in the full report.

Nearest Schools

Primary

  • St Mary's Church of England Primary School466 metresOfsted: Outstanding
    Ages
    2 to 11
    Pupils
    497
    Type
    Academy converter
    Faith
    Church of England
  • Summerbank Primary Academy467 metresOfsted: Good
    Ages
    3 to 11
    Pupils
    443
    Type
    Academy converter
  • St Wilfrid's Catholic Academy611 metresNo Ofsted rating
    Ages
    3 to 11
    Pupils
    343
    Type
    Academy converter
    Faith
    Roman Catholic
  • Mill Hill Primary Academy843 metresOfsted: Outstanding
    Ages
    3 to 11
    Pupils
    473
    Type
    Academy sponsor led
  • Star Academy, Sandyford0.8 milesOfsted: Good
    Ages
    4 to 11
    Pupils
    128
    Type
    Academy sponsor led

Secondary

  • Co-op Academy Stoke-On-Trent0.7 milesNo Ofsted rating
    Ages
    11 to 16
    Pupils
    1,300
    Type
    Academy sponsor led
  • St Margaret Ward Catholic Academy0.7 milesOfsted report card · Jan 2026
    Ages
    11 to 18
    Pupils
    1,143
    Type
    Academy converter
    Faith
    Roman Catholic
  • Ormiston Horizon Academy1 mileOfsted: Good
    Ages
    11 to 16
    Pupils
    1,029
    Type
    Academy sponsor led
  • Haywood Academy1 mileOfsted: Good
    Ages
    11 to 19
    Pupils
    1,080
    Type
    Academy converter
  • The King's CofE Academy2.2 milesNo Ofsted rating
    Ages
    11 to 18
    Pupils
    732
    Type
    Academy converter
    Faith
    Church of England

Distances are straight-line from the advertised location. Source: the national school registers (DfE, Welsh Government, Scottish Government) and Ofsted.

Schools are just the start: sold prices nearby, planning activity and any flood history are in the full report.

Amenities

Supermarket

Lidl Tunstall Stoke-on-Trent, Stoke-on-Trent279 metres
Iceland Tunstall, Stoke-on-Trent485 metres
Asda Tunstall Superstore, Stoke-on-Trent606 metres

GP surgery

Furlong Medical Centre314 metres

Pharmacy

Millers Pharmacy (Tunstall)68 metres

Hospital

Haywood Hospital0.9 miles

Green space

Public Park Or Garden255 metres

Straight-line distances from the advertised location. Sources: NHS records, Geolytix supermarket locations, OS Open Greenspace and the national trails registers.

The area stacks up? Now check the location itself: planning nearby, protected designations and past flooding.

Getting Around

Nearest station

Longport Rail Station1.4 miles

Nearest bus stop

Furlong Road35 metres

Typical drive times

Biddulph12 min · 4.6 miles
Kidsgrove6 min · 2.4 miles
Newcastle-under-Lyme11 min · 4.5 miles
Stoke-on-Trent (city)9 min · 3.4 miles

Straight-line distances from the advertised location; drive times are typical free-flow times over OpenStreetMap road data, so allow more at peak. Public transport locations from DfT NaPTAN.

Easy to reach matters. So do planning activity, flood history and ground risks: all in the full report.

Flood Risk

From Environment Agency flood map open data, checked around the advertised map pin and allowing for the listed acreage where known. This summary comes from LandSale, the advertising platform, not from the listing agent, and is not part of the agent's particulars. Risk can vary across a single holding, so verify anything critical through your own searches before committing.

Rivers and the sea

Flood Zone 1Lower risk

Surface water

A 1 in 100 to 1 in 1000 chance each yearMedium to low risk

These bandings are the summary. Where this location sits on the flood maps, plus planning activity, heritage and ground risks, is in the full report.

Important notice: Information, maps and tags on this page are drawn from the advertising agent's marketing materials or generated automatically. LandSale has not verified them. Relying on these details is at your own risk, always carry out independent checks before committing to a purchase.