Bleathwood Lodges, Near Ludlow - STARTING BID £750, 000

A rare opportunity to acquire a consented, infrastructure-ready holiday lodge development site extending to approximately 12.39 acres, situated on the edge of the Shropshire Hills Area of Outstanding Natural Beauty, close to Ludlow.

The site benefits from planning permission for 45 holiday lodges, alongside substantial completed infrastructure works, allowing an incoming purchaser to fast-track development.

There is also clear potential, subject to planning, for a higher-density alternative scheme such as static caravans or an expanded holiday park offering.

Location

The site occupies a highly attractive rural tourism setting on the edge of the Shropshire Hills AONB, approximately 8 miles south-east of Ludlow, a historic and highly sought-after market town.

Ludlow is renowned for its strong tourism economy, food culture, and heritage attractions, including Ludlow Castle and Stokesay Castle, and is often referred to as the "gastronomic capital of Shropshire".

Regional connections:

28 miles to Shrewsbury

23 miles to Hereford

42 miles to Birmingham

The surrounding area offers extensive leisure and outdoor appeal, including the Clun Valley, Long Mynd, Stiperstones, Carding Mill Valley and The Wrekin, making it a strong year-round destination for domestic tourism.

Description

The site comprises a gently sloping, south-facing development plot extending to approximately 12.39 acres, with far-reaching rural views across the Shropshire / Herefordshire border.

Planning permission is in place for a low-density scheme of 45 holiday lodges, equating to less than 4 lodges per acre.

In our opinion, the site offers clear scope, subject to planning, for a significantly increased density scheme, including static caravans in excess of 100 units or alternative leisure-led development.

The site has been cleared and is ready for immediate development.

Planning

Planning permission: Ref P/194418/F

The consent allows for 45 holiday lodges, subject to standard planning conditions.

A key condition (Condition 12) states:

"No individual shall reside on site in any accommodation hereby permitted for more than 28 consecutive days and no more than for a total of 140 days in any calendar year."

Interested parties should make their own enquiries in relation to the potential variation of this condition.

Full planning history and supporting documents are available in the data room or via Herefordshire Council planning portal.

Infrastructure

The site benefits from significant completed infrastructure investment, including:

New 450kVa electricity substation installed

New Severn Trent adopted foul water pumping station connected to mains

Mains water connection to site

Site cleared and development ready

These works significantly reduce upfront delivery risk and cost for an incoming developer.

Former Owner's House

Located at the site entrance, the existing dwelling offers flexible use options:

Conversion to reception / office with staff accommodation above

Alternatively suitable as owner's / manager's accommodation

Provision for approximately 18 car parking spaces to the rear

Development Considerations

Site extends to approx. 12.39 acres

Generally favourable ground conditions with clay at depth

One isolated area of previously identified contamination (capped at approx. 3m depth)

Full environmental and ground investigation reports completed and approved

Reports available within the data room

Tenure

Freehold

Services

We understand the following services are connected or installed:

Mains water connection

450kVa electricity substation installed

Severn Trent foul water pumping station (adopted and connected to mains)

We understand LPG would be installed in bulk by the purchaser, if required.

Price & Terms

The site was previously marketed at £1.50 million.

The vendors have now made a strategic decision to dispose of the site despite significant infrastructure investment.

Offers are invited by 17th July 2026 and should include:

Full purchaser details

Proof of funds (e.g. bank statement or letter)

Any conditions attached to the offer

Solicitor details

The vendors reserve the right not to accept the highest or any offer received.

Viewing

The site is accessible for external viewing.