Keele Road, Madeley Heath, Newcastle-under-Lyme
Description
Equestrian Land with Permission in Principle for 2-6 Dwellings
One of three plots available with a potential for a total of 9 units.
For Sale By Auction at 6.30pm on Monday 26th October 2026
at the Double Tree By Hilton Hotel, Festival Park, Stoke on Trent, ST1 5BQ
Contact the Auction Team to Register.
Description - In-fill plot in sought after location which would suit either a private developer or self-builder. There are three plots available and the Client is amenable to a range of sale options.
Location - The plot is located close to Madeley Heath Motors, on the A525 between Keele & Madeley Heath.
Travelling times are:
Newcastle Town Centre: 3.5 miles / 7 min drive
Madeley: 1.5 miles / 3 min drive
Keele Village: 1.0 mile / 2 min drive
Planning & Supporting Information. - This it one of three plots which all benefit from Permission in Principle for residential development:
Plot 1: 1-2 Dwellings (0.25 Acre)
Plot 2: 2-6 Dwellings (0.68 Acre)
Plot 3: 1 Dwelling (0.37 Acre)
Plot 1 - Drawings show either 1No. house @ 351sqm (3,778 sq ft) or 2No. @ 140 sqm (1,507 sq ft) or 5No. houses @145 sqm (1,561 sq ft)
Plot 3 - Drawings Pending
A full info pack is available on request which includes the relevant planning documents & indicative drawings plus a topographical survey (when it arrives.)
NB: Whilst BJB will try and supply as much information as we can about the planning status of the land / property, please be mindful that we are not planning consultants and accordingly it is important that prospective purchasers ensure they have inspected the land / property and rely upon their own enquiries, assessments and due diligence with regards to the planning status and current or potential uses. All information is supplied in good faith and BJB cannot be held liable for any errors or omissions.
Local Council - The site is located in the Council district of Newcastle-under-Lyme Borough Council
Tenure. - Freehold with vacant possession upon completion.
Vat. - All prices quoted by Butters John Bee are exclusive of VAT unless otherwise stated. As the current use of the land is currently equestrian in nature, it is assumed that VAT will not be applicable. However, all interested parties should make their own enquiries to satisfy themselves with the VAT position.
Pre-Auction Offers. - Pre-Auction Offers will be considered.
All offers for any or all of the three plots should be submitted via e-mail to residential- . All offers will be forwarded to the client for consideration, but please be aware that the majority of clients prefer to let the marketing run for a period, prior to giving serious consideration to accepting any pre-Auction offer.
Common Auction Conditions. - This property is sold subject to our Common Auction Conditions (a copy is available on request).
Buyers Admin Fee. - A buyers administration fee of £1,800 including VAT is applicable to this lot. The purchaser will pay the fee whether the property is bought before, at or following the auction date.
Legal Pack. - Purchasing a property at auction is a firm commitment that carries the same legal implications as a signed contract by private treaty. It is important that you consult with your legal adviser before bidding and also your accountant regarding the impact of VAT, if applicable, on the sale price. The legal pack can be viewed online via our website Legal packs can also be viewed at the selling office. These documents should be passed to your legal adviser as they will help you make an informed decision about the lot. If you need further legal information please contact the vendor's solicitor whose details will be in the auction catalogue. Remember that you buy subject to all documentation and terms of contract whether or not you have read them.
Addendum. - Check the latest addendum at for any alterations or changes to the catalogue.
Internet, Telephone And Proxy Bidding - We are pleased to announce that we are now back in the Auction room at the Double Tree Hilton Hotel (Moat House). However, we also have the other bidding options available: On-Line / Telephone / By-Proxy. You will need to register in advance and provide two forms of ID. Register at or contact the Auction Team on or .
Legal Costs - Please refer to the auction pack in respect of any legal fees or search fees which may be due upon exchange or completion.
Deposit - Please note that a deposit of 10% of the purchase price (Min £3,000) will be due on Exchange of Contracts, whether the land / property is sold prior to Auction, in the Auction room or after the Auction.
Viewings - Plot 1 - can be inspected from the Public Highway
Plot 2 - can be inspected from the Public Highway
Plot 3 - Strictly By Appointment.
Looking For Land & Development Opportunities? - Please note that not all land & development opportunities will appear on our website. To ensure that you do not miss out on these opportunities please e-mail: residential- or call the Land & New Homes team to discuss your requirements.
All Enquiries - Paul G. Beardmore BSc MRICS
Director - Residential Land
Land & New Homes Team
residential-
Alex Djukic BSc MSc
Regional Land Manager
Land & New Homes Team
residential-
Bjb Land & Development Team - The BJB Land & Development Team deals in all aspects residential development & conversion including: Land Sales & Acquisition, Auction Sales, Strategic Land, RICS Valuations, New Homes Market Pricing, Assisted Living & Social Housing Projects, Access & Easement negotiations. Please contact the team for a no-obligation discussion.
The BJB Land & Development Team deals in all aspects residential development & conversion including: Land Sales & Acquisition, Auction Sales, Strategic Land, RICS Valuations, New Homes Market Pricing, Assisted Living & Social Housing Projects, Access & Easement negotiations. Please contact the team for a no-obligation discussion on how we might be able to assist:
Paul G. Beardmore BSc MRICS, Director
Alex Djukic BSc MSc, Regional Land Manager
Rhys Thomas, Regional New Homes Director
Whilst the origins of the business are centred in Stoke-on-Trent, we cover anywhere within a 2 hour drive with wider coverage available via our Spicerhaart colleagues.
Map Location
Property details
- Tenure
- Freehold
- Council Tax Band
- Ask Agent
- Date Posted
- 2026-09-22
Utilities & Restrictions
Utilities
- Electricity
- Ask Agent
- Water
- Ask Agent
- Heating
- Ask Agent
- Broadband
- Ask Agent
- Sewerage
- Ask Agent
Rights & Restrictions
- Public Rights of Way
- Ask Agent
- Private Rights of Way
- Ask Agent
- Listed Property
- Ask Agent
- Restrictions
- Ask Agent
Listed status, conservation areas and planning constraints for this location are in the full report.
Property Features
- Accessibility
- Ask Agent
- Parking
- Ask Agent
- Garden
- Ask Agent
Beyond the particulars: planning activity, flood history, heritage and ground risks, checked for this exact spot.
Connectivity
Broadband
Fastest speed available at this postcode
80 Mbps
Superfast
Suitable for
- HD streaming
- Video calls
- Web & social
Fixed wireless access may also be an option here.
Mobile signal
Predicted 4G and 5G signal; indoor signal depends on building materials.
Ofcom Connected Nations postcode-level predictions. Speeds and signal are modelled, not measured, and vary between addresses and providers.
Signal is the easy part. Planning activity, flood history and protected designations here are in the full report.
Nearest Schools
Primary
- The Meadows Primary School274 metresOfsted: Outstanding
- Ages
- 2 to 11
- Pupils
- 107
- Type
- Academy converter
- Sir John Offley CofE (VC) Primary School1.1 milesOfsted: Good
- Ages
- 3 to 11
- Pupils
- 143
- Type
- Voluntary controlled school
- Faith
- Church of England
- St John's CofE Primary Academy1.4 milesOfsted: Requires improvement
- Ages
- 3 to 11
- Pupils
- 155
- Type
- Academy converter
- Faith
- Church of England
- St Luke's CofE (C) Primary School1.7 milesOfsted: Good *
- Ages
- 4 to 11
- Pupils
- 197
- Type
- Voluntary controlled school
- Faith
- Church of England
- Alsagers Bank Primary Academy2.2 milesNo Ofsted rating
- Ages
- 3 to 11
- Pupils
- 178
- Type
- Academy converter
Secondary
- Madeley High School0.9 milesNo Ofsted rating
- Ages
- 11 to 16
- Pupils
- 779
- Type
- Academy converter
- Sir Thomas Boughey Academy2.4 milesOfsted report card · Jun 2026
- Ages
- 11 to 16
- Pupils
- 445
- Type
- Academy converter
- Newcastle Academy3.1 milesOfsted: Good
- Ages
- 11 to 16
- Pupils
- 441
- Type
- Academy converter
- Chesterton Community Sports College3.5 milesOfsted: Good
- Ages
- 11 to 16
- Pupils
- 915
- Type
- Academy converter
- St John Fisher Catholic College3.6 milesOfsted: Requires improvement
- Ages
- 11 to 18
- Pupils
- 1,075
- Type
- Academy converter
- Faith
- Catholic
* Latest graded judgement covers quality of education only; no overall grade was issued under the 2024-25 inspection framework.
Distances are straight-line from the advertised location. Source: the national school registers (DfE, Welsh Government, Scottish Government) and Ofsted.
Schools are just the start: sold prices nearby, planning activity and any flood history are in the full report.
Amenities
Supermarket
GP surgery
Pharmacy
Hospital
Green space
Straight-line distances from the advertised location. Sources: NHS records, Geolytix supermarket locations, OS Open Greenspace and the national trails registers.
The area stacks up? Now check the location itself: planning nearby, protected designations and past flooding.
Getting Around
Nearest station
Nearest bus stop
Typical drive times
Straight-line distances from the advertised location; drive times are typical free-flow times over OpenStreetMap road data, so allow more at peak. Public transport locations from DfT NaPTAN.
Easy to reach matters. So do planning activity, flood history and ground risks: all in the full report.
Flood Risk
Environment Agency open data, checked around the advertised map pin for the listed acreage. Long-term risk counts flood defences; the planning map's flood zones do not. Provided by LandSale, not the listing agent, and not part of the agent's particulars. Risk varies across a holding, so verify before committing.
Rivers and the sea
Planning map: Flood Zone 1.
Surface water
Not at the pin: mapped about 30 metres away.
These bandings are the summary. Where this location sits on the flood maps, plus planning activity, heritage and ground risks, is in the full report.
Important notice: Information, maps and tags on this page are drawn from the advertising agent's marketing materials or generated automatically. LandSale has not verified them. Relying on these details is at your own risk, always carry out independent checks before committing to a purchase.
LandSale full disclaimer
Marketing information only - not formal particulars. The details on this website are provided for general guidance and do not constitute an offer or contract. Neither LandSale nor the advertising estate/land agent accepts responsibility for any inaccuracy.
1. Source of information
- Listing content: Core description, asking price, tenure, measurements, photographs and planning history originate from the marketing materials of the advertising estate or land agent. LandSale does not author this content and cannot guarantee its accuracy.
- Automated tags & categorisation: Property type, land-use class, acreage bands and similar labels may be applied by machine-learning models. They are intended as a helpful guide only and may not reflect the property's legal status or permitted use.
- Third-party & enriched data layers: Maps, boundary outlines, planning designations, soil reports, broadband coverage and other environmental or location-based insights are licensed from external suppliers. Such data are supplied “as is", may be incomplete or out of date and are subject to change without notice.
2. Verification required
Prospective purchasers must verify critical matters, including but not limited to planning permission, title boundaries, public rights of way, environmental constraints, acreage, services, access and VAT status, through their own inspections, specialist surveys, legal advisers and the selling agent before relying on the information or entering into any contract.
3. No warranty or liability
LandSale gives no warranty, express or implied, as to the accuracy, completeness or fitness for any particular purpose of the information displayed. LandSale shall not be liable for any loss, damage, cost or expense arising directly or indirectly from any use of or reliance on such information, save where liability may not be excluded by law.
4. Updates & feedback
If you believe any detail on this listing is inaccurate, please let us know. We will investigate and, where appropriate, update the listing or notify the agent.
© LandSale | Version 1.3 - August 2026
Listing agent
Butters John Bee Land, Stoke-on-Trent
Suite 1, Albion House No.2 Etruria Office, Village Forge Lane, Festival Park, Stoke-on-Trent ST1 5RQ
Contact Butters John Bee Land, Stoke-on-Trent
Suite 1, Albion House No.2 Etruria Office, Village Forge Lane, Festival Park, Stoke-on-Trent ST1 5RQ
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